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WrestleMania 20 falls short of 1 million buys, but breaks PPV revenue record
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Old 25 Mar 2004, 11:33 PM   #1 (permalink)
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Default WrestleMania 20 falls short of 1 million buys, but breaks PPV revenue record

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WWE issued the following press release today touting WrestleMania 20 as the highest grossing PPV event in history...

World Wrestling Entertainment Expects Record-Breaking WrestleMania XX Pay-Per-View to Be Its Highest Grossing Event Ever

Thursday March 25, 7:58 pm ET

Pay-Per-View Buys for WrestleMania(R) XX to Exceed $40 Million

STAMFORD, Conn.--(BUSINESS WIRE)--March 25, 2004-- World Wrestling Entertainment, Inc. (NYSE: WWE - News) announced today that it expects world-wide Pay-Per-View gross revenues for WrestleMania XX to be between $40 million and $45 million, making it the highest grossing Pay-Per-View event in WWE history. WWE's net share is expected to exceed $20 million after revenue-sharing with cable and satellite providers.

WWE said its first-week estimate of Pay-Per-View buys is 825,000, exceeding Pay-Per-View buys for WrestleMania XIX by 25 percent. WWE expects that final Pay-Per-View tallies, once all information is provided by distributors and their affiliates, will be between 900,000 buys to 950,000 buys. The suggested retail price for WrestleMania XX was $49.95 as compared to a suggested retail price of $39.95 for WrestleMania XIX.

The number of buys for WrestleMania XX is an estimate based upon preliminary data available from the WWE's Pay-Per-View distributors and their affiliates and is subject to refinement as further information becomes available from these distributors over the next several months. The estimate has been posted on corporate.wwe.com in accordance with WWE's practice of updating the website weekly to reflect certain key drivers of its business including television ratings, pay-per-view buys and live event attendance.
Credit PWTorch.com
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