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Reebok Goin Old School
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Old 13 Nov 2004, 11:24 PM   #1 (permalink)
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Default Reebok Goin Old School

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Originally Posted by ESPN.com
Reebok Pumps It Up A Notch

By Matt Wong
Page 3
NEW YORK -- The sneakers flew in perfect rhythm. All three of them, one after the other after the other, as New York Giants running back Tiki Barber showcased his hidden talent -- juggling.

Surrounded by cameras, the Giants' running back was savoring the moment. Until, well, he fumbled. And the sneakers tumbled to the ground.

But with Coach Coughlin nowhere in sight, Barber smiled, picked one up and admired the shoe -- the Reebok Pump 2.0, the first sneaker to automatically conform to the foot.

"I think I fall right in line with this Pump shoe," he said. "This year I am custom fit for the Giants. I inflate and adjust to whatever's around me."


Barber was at Reebok's launch party, along with the New York Knicks' Jamal Crawford and Jerome Williams, promoting the new generation of Pumps -- a version with no laces and no squeezable basketball on the tongue.

The actual pump now lies in the heel of the sneaker. So instead of manually pumping air into the chamber with your fingers -- ala Dee Brown in the 1991 Slam Dunk contest -- the air is released every time you take a step, with your actual heel doing the pumping. And after a few paces, the shoe conforms to the individual foot, providing an abundance of support.


But not an overabundance, thanks to a release button designed so the pressure never exceeds five pounds per square inch.

Following the trend of customization, Reebok is hoping to emulate the success of the I-Pod, video games and even food chains.


"Go into Burger King and it's still, 'Have it your way,'" said Bill McInnis, the designer of the shoe. "Go into Starbucks and you can have a cup of coffee 50 different ways."


But as much as Reebok believes in moving forward, the evening also celebrated the past, paying homage to the original Pumps, which launched in 1989. They showed clips of old commercials with Dominique Wilkins, Dennis Johnson and Boomer Esiason. And then, of course, Dee Brown pumping up his black high tops, then lifting off diagonally for the blind-lefty flush.

The flashbacks even had Crawford and Williams reminiscing about the good ol' days.

Crawford, who was already sporting a pair of all-black Pump 2.0 running shoes, recalled his old green and white Pumps with the orange basketball on the tongue. And Williams remembered how sweet his pair looked when combined with the long, striped sweatsocks he stole from his dad's drawer back in high school.

"That's how I intimidated (opponents)," Williams joked. "Reach down and pump them things up a couple of times, get in a defensive stance and go to work."


Did it help?

He grinned and said, "I'm in the NBA now."


As the only Reebok reps on the Knicks, Williams and Crawford can't wait until the basketball version of the Pump 2.0 comes out in February during the All-Star break so they can make their teammates jealous.

"When they see these shoes," said Williams, "they're all gonna get mad."




The black ones look pretty fuckin sweet. I wonder how much they're gonna cost though, cuz I would definitely like to cop a pair of those


Also, who used to have the old school pumps?
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Old 13 Nov 2004, 11:26 PM   #2 (permalink)
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Originally Posted by Happy Bunny
Also, who used to have the old school pumps?


tho I aint about the retro shit ....those don't look too bad
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Old 13 Nov 2004, 11:30 PM   #3 (permalink)
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I had one pair... in the 90's... they were black... what else can I say about them? I was like 7 when I had them.
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Old 13 Nov 2004, 11:32 PM   #4 (permalink)
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lol... I used to have pumps when I was much younger. I had no idea what the pumps were for... I just liked pressing the basketball.

These new ones look alright. Not great, but alright. The black ones are better, though.
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Old 13 Nov 2004, 11:40 PM   #5 (permalink)
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I want to get a pair of those black ones...
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Old 13 Nov 2004, 11:45 PM   #6 (permalink)
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Old 14 Nov 2004, 06:08 AM   #7 (permalink)
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I had a piar. They were blu and black, but of the ordinary style.
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Old 14 Nov 2004, 11:57 AM   #8 (permalink)
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I remember I had a pair of pumps back in the day. Both those shoes look pretty cool. They'll probably be so damn expensive though.
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Old 14 Nov 2004, 12:23 PM   #9 (permalink)
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I read looked at the article again, and under one of the pictures it said they would cost $100

I guess it could be worse compared to other shoes costing like $150-$200, but it's still too expensive for me
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Old 14 Nov 2004, 12:25 PM   #10 (permalink)
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Quote:
Originally Posted by Happy Bunny
I read looked at the article again, and under one of the pictures it said they would cost $100
That's only $10 more than the Lebron James shoes I have now!
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