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Old 16 Jun 2003, 03:23 PM   #7 (permalink)
Johnny Canuck
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It's so simple that you just want to punch someone in the face at WWE HQ for not recongizing it enough....

When you announce a match for the following week (Big Show v. Lesnar for title).....people will be much more inclined to tune in the following week. It's been proven countless times in the past.

It's called 'reducing ambiguity'.....and it works wonders.
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